for development, as well as the marketing director,” Williams said.
“I was able to get a lot of hands-on experience while I worked with the assistant A.D. She earned a master’s of science degree in athletic administration at N.C. She used the scholarship to attend North Carolina Central University, an HBCU that was in the process of transitioning from Division II to Division I. I’d won, the Robin Roberts Sports Communication Award.”
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After I did my stint with TV (Fox Sports Net South), I had a postgraduate scholarship through the WBCA. I was kind of like, ‘How do I still stay connected and impact our student athletes and our department?’ And it was to me through fundraising. Even though I was a journalism major (and African American studies major ), I wanted to stay connected to sports - but I’ve never wanted to coach. “That kind of started me thinking about this path. “I had done fundraising drives in high school, but I really didn’t know the intricacies that the world of fundraising and philanthropy consisted of,” said Williams, a Detroit native who graduated from Detroit Country Day School. As a journalism major, she started asking questions about the process. Her scholarship was endowed - as many are - by a family. How did Williams come to choose a career as a fundraiser? You have to go back to her days as a basketball player at the University of North Carolina and the scholarship she received.
To have the three pillars be at the forefront of what we’re standing on and what our initiatives will center on in terms of raising money and supporting, these three really stood out for me.” “Anytime you’re trying to raise money - and obviously you want to raise money - you have to look at what the vision and the mission is. “It pulled on my heartstrings because it aligned with my values, and that was one of the reasons I took the job,” Williams said. It was that set of philosophies that made it easier to leave Alabama State, where teams won 43 Southwestern Athletic Conference championships during her tenure, and she was in an important position as a Black woman working as an NCAA Division I athletic director. And that’s championing of women, empowering our youth and promoting social responsibility.” My goal is to be able to support a lot of that programming by raising money and awareness, and then also we have three pillars within the USA Basketball F oundation that we want to focus on. “They don’t think about a lot of the youth programming, the women empowerment that we do, the educating that we do from our SafeSport program, the certifications. “When you think about USA Basketball, I think people automatically think about our Olympic team,” Williams said.
The USA Basketball Foundation was created in 2019 to generate funding and support for programs USA Basketball conducts year-round - including youth, coaching and leadership camps and seminars - not just the headline-grabbing events at the Olympic Games every four years. has participated in for five-on-five), she also meant the organization behind the unmatched success. Williams, who began her role July 1, was not just referring to the on-court triumphs, such as this summer’s three gold medals at the Tokyo Olympic Games (and gold in 25 of the 30 Olympic tournaments the U.S. “I’m very goal-oriented and USA Basketball, just to have an opportunity to work with the best - I know we use our hashtag to meet the #GoldStandard - but USA Basketball to me in my eyes is the gold standard.”
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at Alabama State for the past three years, plus another year as interim A.D. “I loved working in college athletics, loved my student-athletes, but it was something I’ve been contemplating, probably the end of 2019: What was next?” said Williams, who was an A.D. It took a special position to pull her away from leadership at one of the Historically Black Colleges and Universities.īecoming the chief development officer of the USA Basketball Foundation fit what she was looking for. But being the achiever she is, Williams had an eye out for what was next. before she was 40 (she was 38 when officially named to the post in 2018). Jennifer Lynne Williams was in a dream job.Īs athletic director at Alabama State University, she had achieved her goal of being an A.D.
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